A new age water-based alcohol-free pomade, with a flexible hold, adds textured to define a style. An ultra-pliable molding paste that’s easily applied before taking hold for definition, texture, and shine. Blū is a modern-day pomade that nourishes and conditions the hair with Orange Flower, Lemongrass, Lime, Grapefruit, and Lanolin extracts while remaining a  lightweight, ultra-pliable styling agent.